Category Archives: Online Marketing

Digital Context: Finding your book’s communitytest

One of the greatest advantages of digital publishing is the ability to reach out beyond the boundaries of the book—to expand readers’s experience by providing opportunities for them to learn more about any of the Continue Reading >>

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Who reads ebooks?test

The short answer is: lots of people, and more every day. Below is an infographic designed by Ebook Nation that describes who is reading ebooks and what they are reading when they do.

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As a publisher, how does a website help my business?test

Developing an online presence helps publishers connect with authors, agents, and readers. The network of readers can contribute to the author and title fan base and directly affect the visibility of the entire backlist. A Continue Reading >>

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Do authors need a website?test

An online presence is becoming increasingly important for authors. The most successful independent authors have become so using their own blogs and webpages as a way to reach out to their core audience and develop Continue Reading >>

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Does every book need its own website?test

Fiction readers who love the story they are reading, will dread the day they finish their favorite title. Nonfiction readers, excited by the implications of the knowledge they have found, will want to find out Continue Reading >>

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What is social media?test

Social media includes all web-based services and mobile applications that are specifically designed to disseminate through social interaction. Facebook with over 600 million users, Twitter with over 115 million users, and LinkedIn with over 100 Continue Reading >>

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Do you only design websites for book people?test

No. At Digital Bindery we focus on digital publishing. This means helping all businesses and individuals publish content in a digital form.

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Why do I need a social media campaign?test

Ultimately, the goal of social media campaign development is to set you on the right track to increase your social reach, develop a solid network of readers and participants, and generate revenue. Marketing yourself is Continue Reading >>

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How much does a social media campaign cost?test

Basic Social Media Package: $375 Research comparable titles Determine keywords Identify the social authority Establish accounts in relevant social media outlets (if accounts are not already created) Standard Social Media Campaign: $975 In addition to Continue Reading >>

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What are comparable titles and how many do you provide?test

Comparable titles are other publications that are similar in tone, audience, or subject matter. They can be useful in many facets of marketing. Setting prices, designing book covers, finding an audience and establishing a successful Continue Reading >>

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