Category Archives: Social Media Campaign

What is social media?test

Social media includes all web-based services and mobile applications that are specifically designed to disseminate through social interaction. Facebook with over 600 million users, Twitter with over 115 million users, and LinkedIn with over 100 Continue Reading >>

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Why do I need a social media campaign?test

Ultimately, the goal of social media campaign development is to set you on the right track to increase your social reach, develop a solid network of readers and participants, and generate revenue. Marketing yourself is Continue Reading >>

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How much does a social media campaign cost?test

Basic Social Media Package: $375 Research comparable titles Determine keywords Identify the social authority Establish accounts in relevant social media outlets (if accounts are not already created) Standard Social Media Campaign: $975 In addition to Continue Reading >>

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What are comparable titles and how many do you provide?test

Comparable titles are other publications that are similar in tone, audience, or subject matter. They can be useful in many facets of marketing. Setting prices, designing book covers, finding an audience and establishing a successful Continue Reading >>

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What are keywords, how do you find them, and what good are they?test

A list of keywords is not meant to define your philosophy, inform your writing, or falsely refine your lexicon. Keywords are phrases that others will use to find you. They are the search terms that Continue Reading >>

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What is a Social Authority and how do you identify them?test

The Social Authority are the bloggers, tweeters, and posters with the strongest social voice dealing with the identified key issues and the largest social reach within your target market. Part of this analysis will identify Continue Reading >>

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How does Comprehensive Audience Evaluations work?test

The first step to reaching your target audience is understanding of who they are. Just like an individual, an audience is a complex organism made of demographics, psychographics, and behaviors. With the foundational research done Continue Reading >>

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How do you evaluate Social Authorities?test

Identifying the social authority—those individuals or groups with the most influence with your target audience—is a good first step in knowing how, where, and what to post. Evaluating these groups is the next step. Each Continue Reading >>

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What is included in a Comprehensive Social Media Plan?test

A realistic social media campaign must consider how much time can be committed to the process; you need to have a schedule that is feasible while keeping your content in the eye of the relevant Continue Reading >>

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What is Search Engine Optimization (SEO)?test

SEO is a way of boosting your website traffic by increasing your search engine ranking. Often the technical aspects of how to use keywords or manipulate meta-data can be intimidating. We offer search engine optimization Continue Reading >>

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