Identifying the social authority—those individuals or groups with the most influence with your target audience—is a good first step in knowing how, where, and what to post. Evaluating these groups is the next step. Each audience has its own expectations and habits when it comes to social media and understanding how the successful users achieve their success will help further refine your social media plan.
We will analyze each recommended blogger, tweeter, poster, and pinner to find the most successful pattern of behaviors and recommended strategies. Statistical methods, marketing research, and data analysis will be used to determine the best use of each social media channel.