Social Media Campaign | Digital BinderyDigital Bindery

Social Media Campaign

Social media includes all web-based services that are specifically designed to spread information through social interaction. Understanding how to allocate resources effectively is the biggest hurdle to fully taking advantage of this marketing channel. Digital Bindery will develop a comprehensive plan that outlines the best practice for prioritizing your efforts, and will point you to the tools you will need to more easily accomplish your goals.

 
  • What is social media?

Social media includes all web-based services and mobile applications that are specifically designed to disseminate through social interaction. Facebook with over 600 million users, Twitter with over 115 million users, and LinkedIn with over 100 million users are just three of the social media outlets that can be tapped for garnering readers. Other social media sites may appeal specifically to your target audience and it may be effective to focus marketing efforts there. Digital Bindery will develop a comprehensive plan that outlines the best practice for prioritizing your efforts and point you to the tools you will need to more easily accomplish your goals.

  • Do you only design websites for book people?

No. At Digital Bindery we focus on digital publishing. This means helping all businesses and individuals publish content in a digital form.

  • Why do I need a social media campaign?

Ultimately, the goal of social media campaign development is to set you on the right track to increase your social reach, develop a solid network of readers and participants, and generate revenue.

Marketing yourself is a time consuming process, but with the information you receive in a social media campaign, you will be able to focus your time and energy into the most efficient ways of reaching your target audience.

  • How much does a social media campaign cost?

Basic Social Media Package: $375

  • Research comparable titles
  • Determine keywords
  • Identify the social authority
  • Establish accounts in relevant social media outlets (if accounts are not already created)

Standard Social Media Campaign: $975

In addition to the items offered in the basic package, the standard package includes:

  • Evaluate the target audience
  • Evaluate the social authority
  • Develop a comprehensive social media plan

Premium Social Media Campaign: $1875

In addition to the items offered in the basic and standard packages, the premium package includes:

  • Update your website with seo tools and Social Media links
  • Schedule a two month virtual tour
  • Develop 4 weeks of content
  • What are comparable titles and how many do you provide?

Comparable titles are other publications that are similar in tone, audience, or subject matter.

They can be useful in many facets of marketing. Setting prices, designing book covers, finding an audience and establishing a successful marketing plan all begin with identifying the competition and understanding comparable titles.

After careful analysis of your book and rigorous searching through libraries, bookstores, recommendations, referrals, and reviews a list will of up to 30 comparable titles will be generated. The most relevant three titles will be identified, but all of the additional titles that were found to be similar are included for additional insight into your audience.

  • What are keywords, how do you find them, and what good are they?

A list of keywords is not meant to define your philosophy, inform your writing, or falsely refine your lexicon. Keywords are phrases that others will use to find you. They are the search terms that users will enter into Google or Bing when they have a need that you can satisfy. These words should be used as categories, meta-descriptions, and—when appropriate—in the titles or content of posts, tweets, and shares to make it easier for readers to find you.

Original words are chosen based on an analysis of the existing website and social media content and both published and soon-to-be published work. Word analysis, online search tools, and our proprietary algorithms will be used to refine and narrow down this list to ten terms that provide the best search-to-competition ratio. Using these words consistently in social media, meta-data, and on your website will improve your search engine results.

  • What is a Social Authority and how do you identify them?

The Social Authority are the bloggers, tweeters, and posters with the strongest social voice dealing with the identified key issues and the largest social reach within your target market. Part of this analysis will identify the optimal targets for your social media campaign and which outlets will be the best use of your time and resources.

Once pertinent social media channels have been identified as a target for your campaign, a list of people or groups with the most influence or social authority with the audience you wish to gain will be provided. You may like, subscribe, or follow these influencers to discover how frequently posts are made, what kinds of things are being written about, how audience interaction is handled, and the variety of styles, tones, and topics covered by them. You are not trying to clone any of these people, but they are successful examples of how an individual or small group of people can convey their message.

  • How does Comprehensive Audience Evaluations work?

The first step to reaching your target audience is understanding of who they are. Just like an individual, an audience is a complex organism made of demographics, psychographics, and behaviors. With the foundational research done to find comparable titles and identify the social authority, we will be able to further refine and define who is looking for the special content that you have to offer.

Your audience will most likely be made of several demographic groups. Each group will be identified, and we will go through a detailed analysis of what social media outlets they are most likely to frequent and how they use these channels. Combined with the information on social authority, your social media marketing plan will become efficient and focused.

  • How do you evaluate Social Authorities?

Identifying the social authority—those individuals or groups with the most influence with your target audience—is a good first step in knowing how, where, and what to post. Evaluating these groups is the next step. Each audience has its own expectations and habits when it comes to social media and understanding how the successful users achieve their success will help further refine your social media plan.

We will analyze each recommended blogger, tweeter, poster, and pinner to find the most successful pattern of behaviors and recommended strategies. Statistical methods, marketing research, and data analysis will be used to determine the best use of each social media channel.

  • What is included in a Comprehensive Social Media Plan?

A realistic social media campaign must consider how much time can be committed to the process; you need to have a schedule that is feasible while keeping your content in the eye of the relevant audience. Not all books will be ideal candidates for YouTube, Flickr, Pinterest, or other niche social media sites. Only the right tools should be used as determined by audience, key topic data, and available content.

Using the data gathered on the audience, the social authority, keywords, and comparable titles, an editorial calendar with suggested topics, a recommended posting schedule, and additional advertising and marketing suggestions will be developed. This calendar will take into account the amount of time you have to dedicate to this pursuit and your level of interest in the different social media outlets. The key to a successful social media campaign is that it is realistic and fun.

In addition to a specific calendar, clear and measurable goals will be set for you so you can see your results and understand how your efforts are affecting your web presence.

  • What is Search Engine Optimization (SEO)?

SEO is a way of boosting your website traffic by increasing your search engine ranking. Often the technical aspects of how to use keywords or manipulate meta-data can be intimidating. We offer search engine optimization services as part of our social media packages and our web design services.

This service requires that we have administrative access to the back end of your website. If you choose Digital Bindery’s SEO package, we will add any additional code that may be necessary to track your web traffic and add tools for you to easily maintain your search engine rankings. We will register your website with various search engines and provide a site map to encourage their algorithms to thoroughly track your site. We will update your meta-data, make changes to any unnecessarily complicated links, and recommend changes in content that will increase your traffic without altering the tone or message of your website. We will not change visible content without your explicit permission unless you ask us to do so.

  • Why do I need a social media campaign?

Ultimately, the goal of social media campaign development is to set you on the right track to increase your social reach, develop a solid network of readers and participants, and generate revenue.

Marketing yourself is a time consuming process, but with the information you receive in a social media campaign, you will be able to focus your time and energy into the most efficient ways of reaching your target audience.

 

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Address: 9450 SW Commerce Circle, Suite 440, Wilsonville, OR 97070

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