Tag Archives: Online Marketing

As a publisher, how does a website help my business?test

Developing an online presence helps publishers connect with authors, agents, and readers. The network of readers can contribute to the author and title fan base and directly affect the visibility of the entire backlist. A Continue Reading >>

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Do authors need a website?test

An online presence is becoming increasingly important for authors. The most successful independent authors have become so using their own blogs and webpages as a way to reach out to their core audience and develop Continue Reading >>

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Does every book need its own website?test

Fiction readers who love the story they are reading, will dread the day they finish their favorite title. Nonfiction readers, excited by the implications of the knowledge they have found, will want to find out Continue Reading >>

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What is social media?test

Social media includes all web-based services and mobile applications that are specifically designed to disseminate through social interaction. Facebook with over 600 million users, Twitter with over 115 million users, and LinkedIn with over 100 Continue Reading >>

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Do you only design websites for book people?test

No. At Digital Bindery we focus on digital publishing. This means helping all businesses and individuals publish content in a digital form.

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Why do I need a social media campaign?test

Ultimately, the goal of social media campaign development is to set you on the right track to increase your social reach, develop a solid network of readers and participants, and generate revenue. Marketing yourself is Continue Reading >>

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How much does a social media campaign cost?test

Basic Social Media Package: $375 Research comparable titles Determine keywords Identify the social authority Establish accounts in relevant social media outlets (if accounts are not already created) Standard Social Media Campaign: $975 In addition to Continue Reading >>

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What are comparable titles and how many do you provide?test

Comparable titles are other publications that are similar in tone, audience, or subject matter. They can be useful in many facets of marketing. Setting prices, designing book covers, finding an audience and establishing a successful Continue Reading >>

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What are keywords, how do you find them, and what good are they?test

A list of keywords is not meant to define your philosophy, inform your writing, or falsely refine your lexicon. Keywords are phrases that others will use to find you. They are the search terms that Continue Reading >>

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What is a Social Authority and how do you identify them?test

The Social Authority are the bloggers, tweeters, and posters with the strongest social voice dealing with the identified key issues and the largest social reach within your target market. Part of this analysis will identify Continue Reading >>

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